Which statement describes linear attribution?
It includes converting and non-converting paths.
It’s the most advanced model in Google’s attribution products.
It algorithmically evaluates individual customer paths.
It distributes credit evenly to every single touch-point in a buyer’s journey.
Correct Answer
It distributes credit evenly to every single touch-point in a buyer’s journey.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
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