Which scenario describes why an advertiser should implement consent mode?
The advertiser needs to prevent their consent banner from showing too often to previous website visitors.
The advertiser needs to attach consent to their data to continue using enhanced conversions after regulatory changes.
The advertiser needs a solution for deploying their consent banner to users from their Google tag.
The advertiser needs their Google tags to respect user consent for ad measurement and personalization.
Correct Answer
The advertiser needs their Google tags to respect user consent for ad measurement and personalization.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1An advertiser is questioning whether they should adopt enhanced conversions since they heard it includes conversion modeling. Which three of the following features are benefits you could share regarding conversion modeling? Select three.Multiple correct
- 2A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google and they measure online conversions. How does this advertiser ensure that their Google tag respects the remarketing preferences of their users in the European Economic Area (EEA)?
- 3Which of the following describes the criteria for store visits conversion tracking?
- 4A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. Which action should this marketer take to preserve their conversion tracking after regulatory changes such as the Digital Markets Act?
- 5A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. What three things should this marketer know about the impact of regulatory changes on measurement and audiences for their business? Select three.
- 6Store visits conversion tracking can be described in which way?