What two things are marketers realising as machine learning becomes more widely used? (Choose two)
Select all correct answers
Machine learning is a key component in building relationships with clients.
Automated campaigns outperform humans when it comes to creative work.
Automated campaigns rely on human guidance and intelligence for success.
Expertise in machine learning and automated systems is more valuable than ever before.
Correct Answers
Automated campaigns rely on human guidance and intelligence for success.
Expertise in machine learning and automated systems is more valuable than ever before.
Topics in this question
About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 181 Google Ads Apps questions →Related Google Ads Apps questions
- 1What are two ways that marketers can benefit from machine learning in Google Ads? (ChooseMultiple correct
- 2Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct ResponsesMultiple correct
- 3Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct ResponsesMultiple correct
- 4Which three skills do marketers bring to the table when working with machine learning? (Choose three.) Select All Correct ResponsesMultiple correct
- 5You’re an experienced Google Ads account manager, but you’re struggling with leaving the majority of campaign management to machine learning in Google App campaigns. What are two reasons for you to rely on machine learning instead of doing everything manually? (Choose two.) Select 2 Correct ResponsesMultiple correct
- 6William is an online marketing manager at an advertising agency. As William learns more about machine learning, he wants to clarify the value he still adds for his clients. What are two reasons why William can be excited about the growing impact of machine learning on marketing? (Choose two.) Select All Correct ResponsesMultiple correct