Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.) Select 2 Correct Responses
Select all correct answers
Apps can be accidentally uninstalled.
Users who haven’t yet downloaded an app might need extra incentives.
A significant percentage of app users churn after three months.
Some users download apps and then forget about them.
Correct Answers
A significant percentage of app users churn after three months.
Some users download apps and then forget about them.
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About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
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