Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes, and architectural tours? Select the best answer.
Ad groups target users based on their past travel history
Ad groups allow a marketer to set different budgets for each theme
Ad groups with specific themes are used to create and deliver relevant ads to travelers with different interests
Correct Answer
Ad groups with specific themes are used to create and deliver relevant ads to travelers with different interests
Topics in this question
About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 181 Google Ads Apps questions →Related Google Ads Apps questions
- 1Samira has a travel app named YourAdventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?
- 2Why is conversion tracking critical for Google App campaigns? Select the best answer.
- 3When setting up a new App campaign, which three settings must be made at the campaign level? Select the best answer.
- 4You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play. Select the best answers. Select All Correct ResponsesMultiple correct
- 5Knowledge check assessment – Select two reasons why a finance company might invest in app promotion. Select the best answers. Select All Correct ResponsesMultiple correct
- 6Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct ResponsesMultiple correct