Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?
Plan strategies on a wide scale.
Strengthen relationships with clients.
Set the right campaign budgets.
Perform specific tasks efficiently.
Correct Answer
Perform specific tasks efficiently.
About the Google Ads Apps Certification
The Google Ads Apps Certification covers App campaigns, which use your assets and bidding goal to promote an app across Search, Google Play, YouTube and the Display Network.
Exam guide and all 181 Google Ads Apps questions →Related Google Ads Apps questions
- 1While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? (Choose two.) Select All Correct ResponsesMultiple correct
- 2Which two advantages do humans have over machines when it comes to marketing? (Choose two)Multiple correct
- 3In Google App campaigns, machine learning does the heavy lifting — deciding which user sees which ad, at what time, on which platform. But this doesn’t mean your role is passive. To pass the Google Ads Apps Certification and run high-performing campaigns, you must understand what Google automates , what you still control, and how to feed the system with the right inputs . This article explains how machine learning powers App campaigns and how to structure your campaigns for success — and certification. Google’s machine learning models automatically: This process is called auction-time optimization , and it happens for each individual ad impression . Without conversion tracking:
- 4How do humans and machines work as an effective team when running Google App campaigns?
- 5Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.) Select All Correct ResponsesMultiple correct
- 6Simon has been in the marketing industry for a few years. He’s learning about the ways in which machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?