Privacy for Agencies and Partners Certification
What’s one way that an eCommerce client can use Smart Bidding?
The client should disregard any first-person data and let machine learning do the heavy lifting.
The client should start with manual bidding first, so Smart Bidding has more data to build on.
The client should focus on lead-generating strategies to drive a maximum number of conversions.
The client should use business data such as profit margin to optimize to profit vs. revenue.
Correct Answer
The client should use business data such as profit margin to optimize to profit vs. revenue.