Privacy for Agencies and Partners Certification
If a client is looking to optimize for higher-value conversions, where should they start?
By setting a Max CPC limit on the strategy to ensure the cost of the campaign is under control
By assigning equal values to every conversion that they see on their site
By relying on Google’s machine learning to make predictions
By using readily available values, or even static or proxy values, such as average order value
Correct Answer
By using readily available values, or even static or proxy values, such as average order value