AC
Privacy for Agencies and Partners Certification

When an advertiser adds one of their users to the advertiser’s Customer Match list, what happens to the user data?

User data is shared with multiple publishers and platforms.
The user’s data is made publicly available to all marketers.
User data is added to additional Google products automatically.
The user’s data is kept confidential and secure.

Correct Answer

The user’s data is kept confidential and secure.