What’s one way that an eCommerce client can use Smart Bidding?

Question

Accepted Answer

The client should use business data such as profit margin to optimize to profit vs. revenue.

Answer

The client should disregard any first-person data and let machine learning do the heavy lifting.

Answer

The client should start with manual bidding first, so Smart Bidding has more data to build on.

Answer

The client should focus on lead-generating strategies to drive a maximum number of conversions.