Google Ads Measurement Certification
Master conversion tracking, attribution models, and measurement strategies
372 practice questions
Page 9 of 19
What do marketing mix models show advertisers?
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A marketing strategist is interested in target ROAS bidding. How might their agency describe this bidding strategy?
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A marketing strategist is interested in enhanced conversions for web. What description could their agency provide to explain this feature?
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How would a digital marketing consultant describe the Google tag to a new advertiser?
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How are view-through conversions counted?
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What’s a benefit of importing Google Analytics conversions to Google Ads?
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A marketer added a conversion tracking tag to a landing page on their company’s website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?
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A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?
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If an advertiser uses Google’s phone call conversion tracking feature, how are the calls tracked to their account?
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Which of the following describes the criteria for store visits conversion tracking?
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Which of the following can be used to describe enhanced conversions for leads?
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What’s a requirement for implementing sitewide tagging?
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Bob owns a small café with a Google My Business listing, but he’d love to have a mobile-friendly website as well. He doesn’t know much about creating websites. What’s a tool that Bob can use to create his site?
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The Google My Business messaging tool allows customers to reach business owners through what type of communication?
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If a unique user sees an ad over a given time period, what term can be used to describe the number of times that user saw the ad?
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Which of the following terms can be used to describe the amount of times a unique user will see an ad over a certain time period?
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If you want to know how well your Google Ads account will perform, what estimate should you use?
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Why might there be a difference in the conversion date between Google Ads and Google Analytics?
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To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?
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Incrementality experiments differ from A/B experiments in what way?
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