Google Ads Measurement Certification
Why might there be a difference in the conversion date between Google Ads and Google Analytics?
There might be a difference because Google Analytics can’t attribute conversions to a date for an impression, whereas Google Ads can.
There might be a difference because Google Analytics attributes conversions to the date of the impression that caused the conversion.
There might be a difference because Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.
There might be a difference because Google Ads attributes conversions to the day they happen, not to the date of the click that caused the conversion.
Correct Answer
There might be a difference because Google Analytics attributes conversions to the day they happen, not to the date of the impression that caused the conversion.