True or false: The "independent variable" in an A/B test is the control or the variation that remains unchanged.
True
False
Correct Answer
True
Official documentation: https://usabilitygeek.com/a-b-testing-optimizing-the-ux/
About the HubSpot Inbound Marketing Certification
The HubSpot Inbound Marketing Certification tests the inbound methodology: attracting, engaging and delighting customers with content, conversion paths, email and nurturing rather than interruption-based marketing.
Exam guide and all 60 HubSpot Inbound Marketing questions →Related HubSpot Inbound Marketing questions
- 1True or False? An effective content distribution strategy is all about getting your content in front of the most people.
- 2True or false? Artificial intelligence is technology that executes tasks based on if-then statements.
- 3True or false? Behavioral marketing and customer segmentation can help you rectify your mistakes and rebuild trust effectively.
- 4True or False? Buyer personas can help you identify your target audience's preferred content distribution channels.
- 5True or false? Segmentation is a process that helps you understand your leads and customers better, and behavioral marketing is how you categorize them based on the understanding you gain.
- 6True or false? Using people’s information in inbound marketing is not inherently unethical.