Grow Offline Sales Certification
Drive in-store visits and offline conversions through Google Ads
150 practice questions
Page 3 of 8
When is it recommended to use a location extension over a affiliate location extension?
4 answer options
How are store visits measured?
4 answer options
Besides store visits, what’s another input needed to measure store sales?
4 answer options
What non-Google Ads signals are used to model store visits?
4 answer options
While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.
4 answer optionsMultiple correct
You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?
4 answer options
Which advertising channel is considered an offline (traditional) channel?
4 answer options
Which of these is a traditional offline advertising channel?
4 answer options
Which of these options is an offline rather than an online advertising channel?
4 answer options
You’re interested in omnibidding, but realize that some categories are offline only. Which of these omnibidding setups is optimal?
4 answer options
Which of these would you need in order to report store visits? Choose two.
4 answer optionsMultiple correct
You’re on the store marketing team for a discount store that has 10 franchise locations. Each franchisee has a budget and wants to allocate money toward promoting their location and driving in-store traffic. What recommendation would you make?
4 answer options
For which of these situations would a location extension be preferable to an affiliate location extension?
4 answer options
When should you use a location extension over an affiliate location extension?
4 answer options
Which of these scenarios calls for a store-centric approach?
4 answer options
Which of these automation tools can optimize for online as well as offline shoppers?
4 answer options
What is one automation tool that helps optimize to online and offline shoppers?
4 answer options
You’re the Chief Marketing Officer (CMO) at a large retailer where teams have historically worked in silos. Your goal is to incorporate online and offline KPIs into your marketing strategy. Which three of these things should you do when creating a holistic online-to-offline strategy? Choose three.
5 answer optionsMultiple correct
A large retailer’s Chief Marketing Officer (CMO) wants to revise the company’s marketing strategy by incorporating online and offline KPIs. Historically, the teams have worked in silos. What are three things the CMO should do when they create a holistic online-to-offline strategy? Choose three.
5 answer optionsMultiple correct
What’s a recommendation when setting up a Performance Max for omnichannel goals campaign?
4 answer options