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Google Video Advertising Certification

Learn YouTube advertising, video campaign types, bidding, and brand safety

404 practice questions

Page 20 of 21

381

If someone clicks a TrueView video discovery ad thumbnail, where do they land?

4 answer options

382

In which TrueView format(s) can an advertiser use a companion banner?

4 answer options

383

If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

4 answer options

384

What’s an example of a managed placement for a TrueView in-stream ad?

4 answer options

385

What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?

4 answer options

386

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

4 answer options

387

What does average view frequency measure?

4 answer options

388

The initial remarketing list size for video campaigns includes users from the past:

4 answer options

389

An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?

2 answer options

390

Targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

4 answer options

391

To run a TrueView video ad, the video must be uploaded to:

4 answer options

392

If your client wants a specific reach for a specific price on YouTube, you should use:

4 answer options

393

Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?

3 answer options

394

What are best practices for creating a TrueView in-stream ad?

4 answer options

395

Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

4 answer options

396

Which is the best tip for optimizing a TrueView video for viewer engagement?

4 answer options

397

You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

4 answer options

398

Google helps marketers connect with people using what three kinds of data?

4 answer options

399

Video remarketing is a way to optimize:

4 answer options

400

Download Google Adwords Video Advertising Exam Answers

7 answer options