Google Video Advertising Certification
Learn YouTube advertising, video campaign types, bidding, and brand safety
404 practice questions
Page 20 of 21
If someone clicks a TrueView video discovery ad thumbnail, where do they land?
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In which TrueView format(s) can an advertiser use a companion banner?
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If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?
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What’s an example of a managed placement for a TrueView in-stream ad?
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What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?
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If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
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What does average view frequency measure?
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The initial remarketing list size for video campaigns includes users from the past:
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An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?
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Targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
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To run a TrueView video ad, the video must be uploaded to:
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If your client wants a specific reach for a specific price on YouTube, you should use:
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Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?
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What are best practices for creating a TrueView in-stream ad?
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Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
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Which is the best tip for optimizing a TrueView video for viewer engagement?
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You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?
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Google helps marketers connect with people using what three kinds of data?
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Video remarketing is a way to optimize:
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Download Google Adwords Video Advertising Exam Answers
7 answer options