Google Video Advertising Certification
Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
A) The targeting options that were used
B) Clickthrough rate (CTR) and cost-per-click (CPC)
C) View rate and cost-per-click (CPC)
D) View rate, cost-per-view (CPV), and follow-on views
Correct Answer
D) View rate, cost-per-view (CPV), and follow-on views