Google Video Advertising Certification
If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?
Sales and purchase intent lift
Clicks, calls, and sign-ups
View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
Views, impressions, unique users, awareness lift, and ad recall lift
Correct Answer
Views, impressions, unique users, awareness lift, and ad recall lift