Google Video Advertising Certification
Learn YouTube advertising, video campaign types, bidding, and brand safety
404 practice questions
Page 2 of 21
What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?
7 answer options
You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?
5 answer optionsMultiple correct
An eCommerce business wants to understand the value of YouTube. How should you summarize the shopping trend?
4 answer options
Which of the following captures the four reasons creators choose YouTube?
7 answer options
What’s a benefit of using Google’s Video solutions to achieve your awareness, consideration, or action goal?
7 answer options
The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?
4 answer options
Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?
7 answer options
When planning a Google Video campaign with a consideration goal, what should your bidding solution optimize toward?
7 answer options
You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?
7 answer options
You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners?
7 answer options
When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
4 answer options
You’re creating a Google Video campaign with “brand awareness and reach” as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
4 answer options
You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad?
4 answer options
You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
4 answer options
You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call-to-actions (CTAs) should you use in the ad?
4 answer options
What best practice should you follow when making creative for a video action campaign?
4 answer options
How should you summarize the short-form content trend to a marketing expert?
4 answer options
You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarize this trend to them?
4 answer options
While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client?
4 answer options
To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign?
4 answer options