Google Video Advertising Certification
You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?
Select all correct answers
Ad recall: Whether viewers remember your ad.
Brand awareness: How familiar they are with your brand.
Consideration: Their likelihood to consider your brand for a purchase.
Favorability: Their positive perception of your brand.
Purchase intent: Their likelihood to buy your product.
Correct Answers
Ad recall: Whether viewers remember your ad.
Brand awareness: How familiar they are with your brand.
Consideration: Their likelihood to consider your brand for a purchase.
Favorability: Their positive perception of your brand.
Purchase intent: Their likelihood to buy your product.