Google Video Advertising Certification
An eCommerce business wants to understand the value of YouTube. How should you summarize the shopping trend?
By explaining that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase.
By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices.
By explaining that creators influence users’ purchasing decisions, but they take action on other platforms.
By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
Correct Answer
By explaining that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.