Google Video Advertising Certification
Learn YouTube advertising, video campaign types, bidding, and brand safety
404 practice questions
Page 1 of 21
Why should you opt into optimized targeting when creating a video action campaign?
4 answer options
To reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand, what audience solution should you use for your Google Video campaign?
4 answer options
Video Action Campaigns vs YouTube Awareness Ads: What the Exam Wants You to Know
3 answer options
YouTube serves users, creators, and advertisers in which of the following ways?
3 answer optionsMultiple correct
How does YouTube serve users, creators, and advertisers?
7 answer options
Which of the following captures how YouTube serves users, creators, and advertisers?
3 answer optionsMultiple correct
To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?
3 answer optionsMultiple correct
🟥 Video Ad Formats and Campaign Objectives: What to Use and When (Certification Prep)
2 answer options
🟥 How to Master Ad Formats, Objectives, and Measurement for the Google Ads Video Certification
3 answer options
Why is it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness?
4 answer options
You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention?
4 answer options
You work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team. How should you summarize the shopping trend to them?
4 answer options
You want to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?
2 answer optionsMultiple correct
A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?
3 answer optionsMultiple correct
You’re running a Google Video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like “Video played to,” what measurement solution would you use?
4 answer options
If you’re running a Google Video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”
4 answer options
Why is it a good idea to opt into optimized targeting when creating a video action campaign?
4 answer options
When creating a video action campaign, why is it a good idea to opt into optimized targeting?
4 answer options
If you were optimizing a campaign to drive conversions faster, what would you do?
7 answer options
As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you say when talking about this shopping trend?
4 answer options