Google Video Advertising Certification
A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?
Select all correct answers
Influence consumer choices: It aims to get potential customers to actively think about and explore your brand’s products or services.
Build preference: It focuses on audiences who are in the research phase, comparing options, and becoming more familiar with brands before making a purchase.
Drive engagement: Video campaigns under this objective often encourage viewers to learn more, visit a landing page, or engage with your content, moving them further down the marketing funnel towards a conversion.
Correct Answers
Influence consumer choices: It aims to get potential customers to actively think about and explore your brand’s products or services.
Build preference: It focuses on audiences who are in the research phase, comparing options, and becoming more familiar with brands before making a purchase.
Drive engagement: Video campaigns under this objective often encourage viewers to learn more, visit a landing page, or engage with your content, moving them further down the marketing funnel towards a conversion.