Google Video Advertising Certification
You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention?
Use engaging pacing and tight framing.
Set up scenes to be zoomed out so viewers can see all story elements.
Build suspense with a slow pace to start.
Keep visuals low-contrast to avoid overwhelming viewers.
Correct Answer
Use engaging pacing and tight framing.