Which targeting option can help you reach people who’ve previously visited your website?
Correct Answer
Remarketing
Why is this the correct answer?
Remarketing is the targeting option that helps you reach people who have previously visited your website. By placing a Google tag on your website, you build audiences of past visitors which can then be targeted across the Google Display Network and Search Network. Remarketing allows you to re-engage users who have already shown interest in your business — whether they browsed a product page, added items to a cart, or simply visited your homepage — with tailored ads designed to bring them back.
Why are the other options wrong?
Device targeting
Device targeting adjusts bids based on what device a user is on (mobile, tablet, desktop) — it has no relationship to whether someone has previously visited your website.
Demographic targeting
Demographic targeting reaches users based on age, gender, or income — it does not identify previous website visitors.
Interest category targeting
Interest category targeting reaches users based on their browsing interests inferred by Google — it does not specifically target people who have visited your website.
Real-world example
An online furniture store sets up remarketing to target users who viewed sofa pages but did not purchase. These users then see display ads for those sofas as they browse other websites. The remarketing campaign achieves a 6x higher conversion rate than prospecting campaigns, recovering 18% of abandoned browsers.
Official documentation: https://support.google.com/google-ads/answer/2701222
Topics in this question
About the Google AdWords Fundamentals Exam (Retired)
The AdWords Fundamentals exam was retired when AdWords became Google Ads.
Exam guide and all 140 AdWords Fundamentals (Legacy) questions →Related AdWords Fundamentals (Legacy) questions
- 1Research for a client who owns used car dealerships show that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?Explained
- 2An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?Explained
- 3Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?Explained
- 4Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?Explained
- 5Which targeting option should an advertiser use when trying to reach 25-30 year old males?Explained
- 6What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand2Explained