You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?
Include a generic call-to-action (CTA).
Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Provide multiple options for how viewers can take action.
Include a specific call-to-action (CTA).
Correct Answer
Include a specific call-to-action (CTA).
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About the Google Ads Video Certification
The Google Ads Video Certification is about using YouTube and Google video inventory at every stage of the funnel: picking the right campaign subtype and ad format for awareness, consideration or action, applying creative best practice, and proving impact…
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