Shopping Ads CertificationUpdated
Which type of automated bidding strategy is target cost-per-acquisition (CPA)?
Consideration-focused bidding
Revenue-focused bidding
Awareness-based bidding
Conversion-focused bidding
Correct Answer
Conversion-focused bidding
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About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
- 2Which type of automated bidding strategy is Target return on ad spend (ROAS)?
- 3Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
- 4Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?
- 5A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
- 6Millie is managing a Google Ads campaign for a new client who’s tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?