Shopping Ads CertificationUpdated
Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos. Why would Greg use a Showcase Shopping ad?
To engage potential customers who make local intent queries regarding pianos.
To engage customers at the point in their purchase journey when they’ve decided on a specific piano brand and are looking for the best price.
To engage potential customers who make long-tail queries regarding pianos.
To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.
Correct Answer
To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.
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About the Shopping Ads Certification
The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.
Exam guide and all 447 Google Ads Shopping questions →Related Google Ads Shopping questions
- 1Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos. Who’s Chris trying to reach with his Showcase Shopping ad?
- 2Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand. Why are Showcase Shopping ads the right choice for Susan?
- 3A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?
- 4A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?
- 5A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they’re not sure how to structure the title in the feed. Which structure would you recommend?
- 6Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand. What will Susan need to create a successful Showcase Shopping ad?