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Shopping Ads CertificationUpdated

What benefit does a remarketing list have for a Smart Shopping campaign?

A remarketing list can help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign.
A remarketing list can help Smart Shopping campaigns reach users who already made a purchase at a local store.
A remarketing list can help Smart Shopping campaigns drive in-store only traffic based on interest in your local products.
A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.

Correct Answer

A remarketing list can help Smart Shopping campaigns reach users who are more likely to purchase again because they’ve already shown interest in your products.

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About the Shopping Ads Certification

The Shopping Ads Certification checks that you can run retail campaigns end to end: product data in Merchant Center, linking it to Google Ads, and choosing between Standard Shopping and Performance Max to drive sales and value.

Exam guide and all 447 Google Ads Shopping questions →

Related Google Ads Shopping questions

  1. 1How can a remarketing list help a Smart Shopping campaign?
  2. 2Why is it recommended to have a remarketing list with a Smart Shopping campaign?
  3. 3If you’re preparing for the Google Ads Shopping Certification , it’s essential to understand the evolution from Smart Shopping campaigns to Performance Max — a shift that Google itself is pushing. In the exam, you’ll often be asked: In this article, you’ll get a clear comparison between the two, informed by real exam-style logic. Smart Shopping campaigns were designed to automate : They combine Standard Shopping Ads with Display remarketing , and require minimal inputs from the advertiser.Multiple correct
  4. 4You’d like to promote your products across Google’s platform but aren’t sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Which statement is true about Smart Shopping campaigns?
  5. 5Gemma wants to promote her online handbag business to a wide audience But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign. How can Smart Shopping campaigns help her achieve this?
  6. 6How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?