If a marketer dismisses a recommendation but later realizes it aligns with a new company goal, how can they retrieve it?
Correct Answer
They should select the Dismissed filter, then select un-dismiss.
Why is this the correct answer?
They can get it back by going to the Recommendations page and selecting the Dismissed filter, then selecting un-dismiss. Dismissing a recommendation only hides it from the main list and removes its potential uplift from the optimisation score; it does not delete anything. Dismissed items are kept in their own view, so when priorities change — a new product line, a fresh budget, a different conversion goal — the marketer can reopen that view and restore the recommendation to the active list, where its score impact is counted again. This matters in practice because dismissing is often the right call at the time. A budget recommendation may be impossible in one quarter and sensible in the next. Knowing that the decision is reversible means teams can keep the recommendations list clean without worrying that they are throwing away a suggestion permanently.
Why are the other options wrong?
They need to surface a new one because if it was dismissed, it’s permanently deleted.
Dismissed recommendations are not permanently deleted. They remain available under the Dismissed filter and can be restored at any time.
They can wait 90 days after it’s dismissed for it to resurface automatically.
There is no fixed 90-day resurfacing rule to wait for. The marketer can un-dismiss the recommendation themselves as soon as they want it back.
They must recreate the campaign from scratch after it’s dismissed.
Rebuilding the campaign is unnecessary and would lose its performance history, which Smart Bidding depends on. The recommendation can simply be un-dismissed.
Real-world example
An account manager dismisses a recommendation to add broad match keywords because the client is on a tight fixed budget. Two months later the client funds an expansion push. Rather than rebuilding anything, the manager filters to Dismissed, un-dismisses the recommendation, and applies it alongside the new budget.
About the Google Ads Search Certification
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Exam guide and all 213 Google Ads Search questions →Related Google Ads Search questions
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