Google Ads Search Advertising Certification

A marketing manager wants to use a Google Search Ads campaign to capture the consideration of customers who are searching online for camping equipment. What’s a key benefit of a well-managed Google Search Ads campaign?

4 answer options

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

4 answer optionsMultiple correct

In which ways can marketers determine the potential impact of applying recommendations on their optimization score?

4 answer options

How can marketers use AI-powered Search ads to serve their business needs?

4 answer options

Which of these factors affect whether a Search ad shows in the results for a query and what position it assumes?

4 answer options

How is automating your bid better than manual bidding better when it comes to creating a successful Google Ads campaign?

4 answer options

Which of the following are three benefits of opting-in for the automatic applying of recommendations? Select 3 Correct Responses

5 answer optionsMultiple correct

You recently launched a new product called Comfort Clogs. Your goal is to attract more traffic via Google Ads but you want that traffic to come only from searches for the product name. How can you attract search traffic for Comfort Clogs product name queries only?

4 answer options

Of the different things users want to get out of their search queries, what two things do assets provide? Select 2 Correct Responses

4 answer optionsMultiple correct

You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?

4 answer options

When implementing value-based bidding, which of these three solutions will permit you to create strong conversion measurement foundations when implementing value-based bidding? Select 3 Correct Responses

5 answer optionsMultiple correct

A speciality candle retailer is about to make its launch in cities nationwide. They are using phrase match in their Search ads campaign with the keywords “scented,” “candle,” and “delivery.” How will phrase match help the company’s Search Ads campaign?

4 answer options

You’re a marketing executive who has been charged with planning an online advertising budget each month and you decided to use Google Ads’ Performance Planner to assist your efforts. What are two advantages Performance Planner offers you? Select 2 Correct Responses

4 answer optionsMultiple correct

You’re a marketing executive at a clean energy company and have been asked to come up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner? Select 2 Correct Responses

4 answer optionsMultiple correct

Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide? Select 2 Correct Responses

5 answer optionsMultiple correct

What are three benefits of opting-in to automatically apply recommendations? Select 3 Correct Responses

5 answer optionsMultiple correct

Two asset types can also be served as account-level automated assets. What are they? Select 2 Correct Responses

4 answer optionsMultiple correct

What are three ways automated bidding can improve efficiency? Select 3 Correct Responses

5 answer optionsMultiple correct

Three factors affect a Search ad’s ad quality at auction time. What are they? Select 3 Correct Responses

5 answer optionsMultiple correct

What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together? Select 2 Correct Responses

4 answer optionsMultiple correct