You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?
Correct Answer
Exact match will attract search traffic for product name queries only.
Why is this the correct answer?
To generate traffic only from searches for the product name 'Awesome Chair', exact match keyword targeting is the correct approach. Exact match restricts ad delivery to searches that precisely match the keyword [Awesome Chair] or its very close variants, ensuring ads only appear for users explicitly searching for the product by name. This prevents the campaign from appearing on broad or loosely related queries and focuses spend entirely on high-intent, product-aware search traffic.
Why are the other options incorrect?
Keyword targeting will attract search traffic for product name queries only.
General keyword targeting without specifying exact match does not restrict traffic to product name queries only — it would default to broader matching behaviour and pick up irrelevant searches.
Broad match will attract search traffic for product name queries only.
Broad match would expand reach to queries related to 'comfortable chairs', 'office chairs', or 'chair designs' — far beyond searches for the specific product name, wasting budget on unintended traffic.
Phrase match will attract search traffic for product name queries only.
Phrase match would show ads for searches containing 'Awesome Chair' as part of a longer query (such as 'buy Awesome Chair cheap') — it does not restrict traffic to product name searches only.
Real-World Example
A furniture startup launches the 'Awesome Chair' and creates a Google Search campaign using the exact match keyword [Awesome Chair]. Over the first month, 100% of impressions come from searches specifically for the product name. The campaign delivers a 7.8% conversion rate — demonstrating that exact match is the right tool when the goal is to capture only product-specific demand.