Of the different things users want to get out of their search queries, what two things do assets provide? Select 2 Correct Responses
Select all correct answers
Correct Answers
Assets provide information based on their moment.
Assets provide information that’s relevant.
Why is this the correct answer?
Assets provide two key things to users from their search queries: information based on their moment, and information that is relevant. Google Ads assets (formerly extensions) augment text ads with additional details such as sitelinks, callouts, structured snippets, and location information. They serve users' immediate contextual needs — what they need right now in this specific moment — and deliver relevant information that matches the intent of their search. Together, these qualities make assets a powerful tool for improving ad quality and meeting users where they are in their decision journey.
Why are the other options incorrect?
Assets provide attractive imagery.
Assets do not primarily provide attractive imagery — image assets are one specific asset type, but the two defining things all assets provide are moment-based and relevant information, not visual appeal.
Assets provide product and service comparisons.
Product and service comparisons are not what assets are designed to provide — comparison content may appear in structured snippets but is not the defining purpose of assets as described in Google's framework.
Real-World Example
A restaurant chain uses location assets, call assets, and promotion assets on their Google Search campaigns. A user searching 'pizza near me' at lunchtime sees the ad with the nearest branch address (moment-based) and a current lunch deal (relevant). The enriched ad achieves a 40% higher CTR compared to text-only ads, as assets deliver exactly what the user needs in that moment.