Match the marketing goal to the correct ad extension.
Select all correct answers
Correct Answers
You’re focused on driving phone calls to your business – Call extension
You operate many retail stores and want potential customers to see the distance from their location to your stores – Location extension
You’re interested in directing people to specific pages on your website – Sitelink extension
You want to describe the features of a specific product your business offers before customers click on the ad – Structured snippets
Why is this the correct answer?
Each marketing goal maps to a specific ad extension: driving phone calls uses call extensions, showing store distance uses location extensions, directing people to specific website pages uses sitelink extensions, and describing product features before the click uses structured snippets. These four extension types are designed precisely for these use cases. Call extensions add a clickable phone number, location extensions show address and distance, sitelinks add multiple destination links, and structured snippets display predefined category lists like features or models.
Real-World Example
A multi-location car dealership uses all four extensions: call extensions for immediate sales enquiries, location extensions showing distance to each showroom, sitelinks for New Cars, Used Cars, and Finance pages, and structured snippets listing car brands (BMW, Mercedes, Audi). The combination increases CTR by 35% and drives both calls and showroom visits.