Which two asset types may also be served as automated assets at the account level? Select 2 Correct Responses
Select all correct answers
Correct Answers
Dynamic callouts can also be served as account-level automated assets.
Dynamic sitelinks can also be served as account-level automated assets.
Why is this the correct answer?
Dynamic callouts and dynamic sitelinks are the two asset types that may also be served as automated assets at the account level. Google can automatically generate and serve these asset types based on content it finds on your website and landing pages, without requiring manual setup. Dynamic callouts highlight key aspects of your business automatically, while dynamic sitelinks are automatically generated links to relevant pages on your site — both appearing at the account level to supplement manually created extensions.
Why are the other options incorrect?
Call assets can also be served as account-level automated assets.
Call assets can be manually created but are not served as automated account-level assets — phone numbers must be explicitly provided by the advertiser and are not auto-generated.
Promotional callouts can also be served as account-level automated assets.
Promotional callouts are not a standard asset type in Google Ads — this is not a valid extension category.
Real-World Example
A retailer sets up manual sitelinks and callouts for their main campaign. Google also automatically generates dynamic sitelinks to their sale page and dynamic callouts highlighting Free Returns and Next Day Delivery based on website content. The automated assets appear in addition to manual ones, increasing ad size and CTR by 18% with zero additional setup effort.