Which attributes describe a good landing page experience? Select All Correct Responses
Correct Answer
Easy to navigate
Why is this the correct answer?
A good landing page experience is characterised by being easy to navigate, having relevant and original content, and being transparent about your business. Google evaluates landing page experience as part of Quality Score based on these factors. Easy navigation ensures users can quickly find what they are looking for after clicking the ad. Relevant and original content confirms the page delivers on the ad's promise. Transparency about your business — clear policies, contact information, and honest claims — builds trust and reduces bounce rate.
Why are the other options incorrect?
High amount of user traffic
High traffic volume is not a landing page quality attribute — a page can receive high traffic due to paid ads while still having a poor user experience. Traffic volume does not indicate quality.
Relevant and original content
Correct — relevant and original content that matches the ad's promise is a core component of good landing page experience.
Transparency about your business
Correct — transparency about your business (clear about products, pricing, and policies) is a Google-defined attribute of good landing page experience.
Real-World Example
A financial services company improves their landing page experience score from Below Average to Above Average by rewriting product content to match ad copy exactly, adding a clear privacy policy and contact details (transparency), and simplifying the page navigation to a single prominent CTA. Quality Score improves from 4 to 7, reducing CPC by 28%.