You’re setting up website call conversion tracking for your business, using Google Ads. If you don’t want to manually edit your store’s website code, what must you do?
Create a Google Click Identifier (GCLID) that will download to the caller’s smartphone.
Create a Google Click Identifier (GCLID) that will appear on each page of your website.
Create a phone snippet to identify and log the phone number of the caller for tracking.
Create a phone snippet to replace your store’s number with a Google forwarding number.
Correct Answer
Create a phone snippet to replace your store’s number with a Google forwarding number.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function. Where’s the event tag implemented on a web page?
- 2DeShawn uses Google Ads. He wants to enable website call conversion tracking so he can see how his current ad campaign is driving users to call the number on his business website. How are the calls tracked to DeShawn’s account?
- 3Heather’s using Google Ads to promote her online olive oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?
- 4Camila has an online shop and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective?
- 5Brianna has a physical shop that she’s successfully managed for 10 years. Her products aren’t designed to sell and dispatch online. She recently created an online website and app to advertise her business. Now she’s interested in using Google Ads to create an ad campaign and measure its effectiveness. How will offline conversion tracking help Brianna?
- 6After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?