AC

You work with a national beverage distributor who’s launching a new product in a few months. They’d like to promote the product to their existing users and already have their email addresses from a partner site, so they blast information that way. What’s wrong with how they’re promoting the product?

Your customer has used email addresses from a previous company.
Your customer should have emailed all previous users first.
Your customer should have asked for consent.
Your customer should have verified the email addresses.

Correct Answer

Your customer should have asked for consent.

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About the Google Ads Measurement Certification

The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.

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Related Google Ads Measurement questions

  1. 1An advertiser wants to know how Google’s AI solutions can use the information they collect about their users to help drive revenue and growth. What is a benefit of using first-party data for their Google AI-powered campaigns to help them meet their objectives?
  2. 2A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google and they measure online conversions. How does this advertiser ensure that their Google tag respects the remarketing preferences of their users in the European Economic Area (EEA)?
  3. 3Only half of your users have provided consent for analytics purposes, and you’re worried about reporting accuracy. What analytics feature can help you fill in the gaps and gain useful insights on the user journey from Analytics reports while respecting your users’ privacy?
  4. 4Store visits conversion tracking can be described in which way?
  5. 5What’s the correct way to describe enhanced conversions for web?
  6. 6Enhanced conversions for web can benefit a marketing strategist in what way?