You added a conversion tracking tag to a landing page on your business’s website. When analyzing your purchasing data, you find duplicate conversions. What’s causing the duplicates?
The conversion tracking also including offline conversions.
Customers using web browsers that allow cross-site cookies.
Customers clicking the ads multiple times before purchasing.
Customers who made a purchase return to the conversion page.
Correct Answer
Customers who made a purchase return to the conversion page.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1A marketer added a conversion tracking tag to a landing page on their company’s website. When analyzing purchasing data, they found duplicate conversions. How can the marketer remove duplicate conversions from their conversion count?
- 2After adding a conversion tracking tag to one of the landing pages of your company’s website, you analyze the purchasing data and find duplicate conversions. How can you remove those duplicate conversions from the conversion count?
- 3If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?
- 4You want to complete conversion tracking setup on your business website with Google Ads. You’ve already implemented a global sitewide tag. Your next step is to create event tags, which must be placed in the correct section of your web pages to properly function. Where’s the event tag implemented on a web page?
- 5After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
- 6While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?