Jensen is the marketer for GlobalMovers.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?
Average page views
Daily referrals
Average daily visitors
Search ranking
Correct Answer
Search ranking
About the Google Ads Conversion Optimization Certification
The Conversion Optimization Certification covers what happens after the click: landing page experience, mobile speed, reducing friction in forms and checkouts, and testing changes that lift conversion rate.
Exam guide and all 142 Conversion Optimization questions →Related Conversion Optimization questions
- 1Chris is the marketer for AnimalRescue.com. She’s done a comparative analysis of the site against competitor sites. She’s convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of AnimalRescue.com to make site speed a priority?
- 2Gertie is the marketer for a client’s website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience. What are two landing page elements Gertie should focus on? Select the best answers. Select All Correct ResponsesMultiple correct
- 3Martha is the marketer for Circus.com. She’s patterned the design of her web site after BigTop.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her website. What advice would you give to Martha to make her site more successful?
- 4Famke is the marketer for BigHair.com. She’s patterned the design of her web site after Wig-a-rama.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her web site. What advice would you give to Famke to make her site more successful?
- 5Anja is the marketer for ShoesForLife.com. She’s patterned the design of her web site after LotsOfShoes.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her web site. What advice would you give to Anja to make her site more successful?
- 6Sonora is the marketer for a client’s website, SoundSleeper.com. Her customer has hired her to increase sales revenue through the site. She wants to start by making the landing page more welcoming. What are two landing page elements Senora should focus on? Select the best answers. Select All Correct ResponsesMultiple correct