Google Ads App Campaigns Certification

What are the two main marketer objectives for app promotion?

4 answer options

You’re working with a productivity app that is considering expansion outside of the US into LATAM. Besides translating the app into relevant languages, which three steps should you take before launching in new markets? Select the best answers. Select All Correct Responses

4 answer optionsMultiple correct

You’re running an App campaign for OneStop, an international clothing retailer, and you’re trying to follow best practices for your measurement strategy. Which three questions should you be focused on answering? Select the best answers. Select All Correct Responses

4 answer optionsMultiple correct

What task could the Market Finder by Google tool help with?

4 answer options

Your manager is questioning the need for you to spend time on your new Google App campaign, since “machine learning is doing everything.” What are three things you can tell your manager you’re doing to guide the campaign? Select the best answers. Select All Correct Responses

4 answer optionsMultiple correct

What should you keep in mind when selecting events to measure in a Google App campaign?

4 answer options

Which of these companies would be ready to start a Google App campaign focused on in-app actions?

4 answer options

Which two options are benefits of using Google Analytics for Firebase? (Choose two.) Select All Correct Responses

4 answer optionsMultiple correct

Your marketing efforts have long focused on increasing app downloads. What are two reasons you should also consider app engagement when marketing your app? (Choose two.) Select 2 Correct Responses

4 answer optionsMultiple correct

Knowledge check assessment – Select two reasons why a finance company might invest in app promotion. Select the best answers. Select All Correct Responses

4 answer optionsMultiple correct

An education company is preparing to run a marketing campaign for their app. Identify three factors the company should consider when determining the objectives for their upcoming campaign. (Choose three.) Select All Correct Responses

5 answer optionsMultiple correct

An education company is uploading image assets for their Google App campaign. What are three guidelines they should follow to optimize their image asset mix? (Choose three.) Select All Correct Responses

5 answer optionsMultiple correct

For a Google App campaign optimizing to a tCPA of $10, what would be the recommended minimum budget?

4 answer optionsMultiple correct

Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a professional translation service and believes he’s ready to go as soon as the service is done. Which three steps should he consider before launching? (Choose three.) Select All Correct Responses

5 answer optionsMultiple correct

What kind of positive impact will machine learning have on the advertising industry?

4 answer options

Sandra’s creating a long-term plan for her app. She wants to make sure her objectives evolve along with the growth of the app itself. Help Sandra place the following marketing objectives in the order they typically occur.

3 answer options

When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

3 answer options

Ben just launched an app for his pizza-delivery business. Which three in-app actions are most applicable for Ben’s business?

5 answer optionsMultiple correct

What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses

4 answer optionsMultiple correct

When creating a Google App campaign, what determines a campaign bidding strategy?

4 answer options