Google Ads App Campaigns Certification
Your marketing efforts have long focused on increasing app downloads. What are two reasons you should also consider app engagement when marketing your app? (Choose two.) Select 2 Correct Responses
Select all correct answers
Those who haven’t yet downloaded an app might need extra incentives.
Apps can be accidentally uninstalled during operating system updates.
Some users download apps and then forget about them.
A significant percentage of app users churn after three months.
Correct Answers
Some users download apps and then forget about them.
A significant percentage of app users churn after three months.