AC
Google Ads App Campaigns Certification

What are two reasons advertisers should consider engagement when marketing apps? Select All Correct Responses

Select all correct answers

Apps can be accidentally uninstalled.
Users who haven’t yet downloaded an app might need extra incentive.
A significant percentage of app users churn after three months.
Some users download apps and then forget about them.

Correct Answers

A significant percentage of app users churn after three months.

Some users download apps and then forget about them.

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