Google Ads App Campaigns Certification

Henry has been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?

4 answer options

Sophie has been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?

4 answer options

Kyle’s making an HTML5 asset to add to his portfolio of other asset types. According to HTML5 best practices, when should the name of his app and a visible call-to-action be positioned at the center of his ad?

4 answer options

Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.) Select All Correct Responses

4 answer optionsMultiple correct

Match the type of business with the most relevant reason “why apps matter.”

3 answer options

What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.) Select 2 Correct Responses

4 answer optionsMultiple correct

Healthy Life HQ10, a Health and wellbeing company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web and app? (Choose three.) Select All Correct Responses

5 answer optionsMultiple correct

Canadian company Fresco Arts is planning to expand to three additional international markets within the year. Which three benefits might be likely outcomes of this plan? (Choose three.) Select All Correct Responses

5 answer optionsMultiple correct

Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.) Select 2 Correct Responses

4 answer optionsMultiple correct

Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.

2 answer optionsMultiple correct

Emma is creating a new Google App campaign and working on her ad assets. Which of the following asset types is she required to manually add?

4 answer options

You’re creating an app campaign, and it’s time to consider creative assets. What’s the cap for the number of HTML, image, and video assets per ad group for an app campaign?

3 answer options

Which three of the following skills do marketers bring to the table when working with machine learning? Select the best answers. Select All Correct Responses

4 answer optionsMultiple correct

You’ve just been assigned to oversee an App campaign that was launched two months ago. You learn that the assets have never been updated. Which two of the following actions should you take? Select the best answers. Select All Correct Responses

4 answer optionsMultiple correct

Why is it important for a travel app like YourAdventure to create themed ad groups for specific offerings such as culinary experiences, guided hikes, and architectural tours? Select the best answer.

3 answer options

Why is conversion tracking critical for Google App campaigns?

4 answer options

When setting up a new App campaign, which three settings must be made at the campaign level? Select the best answer.

4 answer options

When setting up a new Google App campaign, which three settings must be made at the campaign level?

4 answer options

You’re running an App campaign for news publisher World News Online. Choose two reasons why you should care about the quality of World News Online’s listing on Google Play. Select the best answers. Select All Correct Responses

4 answer optionsMultiple correct

The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three.) Select All Correct Responses

5 answer optionsMultiple correct