AC
Google Ads App Campaigns Certification

Your marketing efforts have long focused on increasing discovery of your company’s app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.) Select 2 Correct Responses

Select all correct answers

Apps can be accidentally uninstalled.
Users who haven’t yet downloaded an app might need extra incentives.
A significant percentage of app users churn after three months.
Some users download apps and then forget about them.

Correct Answers

A significant percentage of app users churn after three months.

Some users download apps and then forget about them.

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