Google Ads App Campaigns Certification
What are two reasons you should consider app engagement in addition to app discovery when marketing your app? (Choose two.) Select 2 Correct Responses
Select all correct answers
Apps can be accidentally uninstalled.
Users who haven’t yet downloaded an app might need extra incentives.
A significant percentage of app users churn after three months.
Some users download apps and then forget about them.
Correct Answers
A significant percentage of app users churn after three months.
Some users download apps and then forget about them.