Google Ads App Campaigns Certification
Promote mobile apps across Search, Display, YouTube, and Google Play
184 practice questions
Page 1 of 10
Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it’s best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
4 answer optionsMultiple correct
Adam’s taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?
4 answer options
Machine Learning in App Campaigns: How to Support Google’s Optimization Process
3 answer options
🟪 Creative Best Practices for App Campaigns: Assets That Improve Performance and Pass the Exam
2 answer options
🟪 How to Master Campaign Setup, Assets, and Firebase Strategy for the Google Ads Apps Certification
2 answer options
Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?
4 answer options
What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.) Select All Correct Responses
4 answer optionsMultiple correct
Why is conversion tracking critical for Google App campaigns? Select the best answer.
4 answer options
How does machine learning in Google App campaigns benefit both marketers and users?
4 answer options
Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix?
4 answer options
Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct Responses
5 answer optionsMultiple correct
George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
4 answer options
In what way do Google App campaigns simplify the ad creation process?
4 answer options
Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
4 answer options
Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct Responses
4 answer optionsMultiple correct
Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct Responses
5 answer optionsMultiple correct
A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?
4 answer options
When creating image assets for an app campaign, which two of the following should you consider? (Choose two.) Select 2 Correct Responses
4 answer optionsMultiple correct
How do humans and machines work as an effective team when running Google App campaigns?
4 answer options
What’s the advantage to identifying app users with high lifetime value in a Google App campaign?
4 answer options