AC
Google Ads App Campaigns Certification

Alex read a lot about Google App campaigns, and he’s eager to start one of his own. What’s the first thing he should do before jumping into Google Ads interface?

Create a library of assets he might use during the ad creation process.
Gather feedback from people already using his app regularly.
Conduct thorough research on apps belonging to similar businesses.
Define a goal he wants to achieve with an App campaign.

Correct Answer

Define a goal he wants to achieve with an App campaign.