Google Ads App Campaigns Certification
What’s the advantage to identifying app users with high lifetime value in a Google App campaign?
Focus marketing efforts only on those users that are already engaging with an app regularly.
Proactively target an audience with most-engaging video assets.
Send push notifications to high-value users, reminding them to use an app.
Focus marketing strategies on similar users who bring long-term value to a business.
Correct Answer
Focus marketing strategies on similar users who bring long-term value to a business.