Amazon Ads Campaign Optimization Certification
Optimize Sponsored Products, Sponsored Brands, and DSP campaigns on Amazon
61 practice questions
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Which type of audiences should you use to help drive awareness goals?
3 answer options
What targeting option for display ads can help drive consideration goals?
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Which type of audiences should you use to help drive loyalty goals?
3 answer options
High traffic indicates success towards _____ goals because it shows successful engagement of prospective customers.
3 answer options
Which of the following reports can you use to measure the overall performance of Sponsored Products?
3 answer options
Which of the following reports can you use to measure the overall performance of Sponsored Display?
3 answer options
When should you reallocate your ad budget?
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When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive consideration?
3 answer options
You’ve used Sponsored Brands to reach millions of customers to tell your brand story and differentiate your product. Which goals have you reached successfully?
3 answer options
Which of the following are the downloadable reports available from Amazon DSP?
3 answer options
Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?
3 answer options
Which of the following reports can you use to measure the overall performance of Sponsored Brands?
3 answer options
Martha is using Sponsored Display to help drive awareness for her brand. She is measuring this by seeing if her Sponsored Display campaigns help drive viewable impressions. Which optimization strategy should Martha use to help reach the goal?
3 answer options
Which of the following multichannel ad products is the most effective at driving your short-term goal of conversion?
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You have created a FireTV campaign report for your campaign in the advertising console. Which of the following does this report measure?
3 answer options
Which sponsored ads appear on Amazon.com and allow you to create ads that include multiple products, along with your brand logo and a custom headline?
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Report availability depends on the type of campaign that you’re running. For which of the sponsored ads campaigns can you generate an Attributed purchases report?
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One month ago, you completed a campaign to improve your brand awareness and audience engagement. Now you want to understand if you have reached your conversion goals. You have the ad cost of sales already, what else can you measure?
3 answer options
Mateo’s cleaning product campaign has lots of clicks and many customer visits to the detail pages but he has low conversions. What keyword strategy can he use to address this?
3 answer options
Which of the following metrics are included on the top search terms report?
3 answer options