Amazon Ads Campaign Optimization Certification
When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive consideration?
You can increase consideration by using Amazon DSP display ads to optimize bids for clicks and using Sponsored Products to drive traffic to your product detail page
You can use Sponsored Brands, Posts, and Stores to increase consideration by engaging audiences who viewed your product detail page but not yet purchased
You can use Sponsored Display and Amazon DSP video ads to increase consideration by reaching audiences who viewed your product detail page but not yet purchased
Correct Answer
You can use Sponsored Display and Amazon DSP video ads to increase consideration by reaching audiences who viewed your product detail page but not yet purchased